Loyalty & Engagement


MyLinkPlus 2021/2022


Loyalty & Engagement


Loyalty Program

Loyalty program based on a rewards catalog to accumulate points following rewarding actions and clustered contests activated over the year.

The Next Solution:

  • developed the dynamics of the program;
  • created the rewarding platform to manage the points assignment and the prize requests;
  • realized the back-office to monitor data, calculate, and automatically distribute points;
  • provided the prize catalogue;
  • activated over 50 partnerships with various brands;
  • created the contests mechanics;
  • developed the creativity of the initiative;
  • managed the initiative from a legal point of view;
  • took care of communication with participants through eDMs;
  • provided customer care service.
The campaign registered 2 million page views in the first six months, 40% eDMs open rate, over 45,000 entries for the contests.