Sure Prize Initiative


Always your Beauty Allies


Loyalty & Engagement


Always your Beauty Allies

Sure prize initiative whereby, following the purchase of €25 worth of L'Oréal Paris, Garnier, Maybelline New York and Essie products in a single receipt, customers receive a digital voucher for a fitness or beauty treatment.

The Next Solution has:

  • Supervised the dynamics and game mechanics;
  • Selected the prize;
  • Curated the Storytelling of the initiative;
  • Provided advice on setting up the L’Oréal platform.

The competition was designed to turn the spotlight on L’Oréal’s ability to make beauty democratic and accessible to all, thanks to a certain prize initiative with a voucher up for grabs that allows consumers to take even better care of themselves.