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Business area

Loyalty & Engagement

Customer loyalty & engagement become essential levers in an increasingly customer-focused market.

Next Group has a deep and consolidated expertise in designing and developing activation, incentive and lead management projects with a data driven approach and by leveraging specific technologies.

The end user at the core of the corporate project


An approach that combines marketing and technology to create contests and prize operations that allow companies to keep high levels of engagement and loyalty towards the consumers, customers, suppliers, and employees.


Next Group helps brands and companies to connect with their reference targets, providing them with the right technology and a tailored communication approach. Furthermore, the group works to ensure that all activities relating to customer engagement become available to end users, making loyalty, incentive and gamification activities real added values.


All projects are carried out by listening carefully to the market, intercepting trends, interpreting data saved in an owned centralized repository with advanced machine learning tools to offer modular, advanced, and up-to-date solutions.

Reference brands

The brand specialized in creating the best loyalty & engagement solutions.
Switch on your business.

The brand that offers Loyalty & Engagement services for designing, developing, and managing loyalty and incentive activities aimed at the B2C and B2B channels. A OneStopSolution that offers all necessary services, from marketing to legal, to IT engineering.