The Next Solution:
AREA
Loyalty & Engagement
BRAND
TYPE
Loyalty Program
DESCRIPTION
Loyalty program based on a rewards catalog to accumulate points following rewarding actions and clustered contests activated over the year.
- developed the dynamics of the program;
- created the rewarding platform to manage the points assignment and the prize requests;
- realized the back-office to monitor data, calculate, and automatically distribute points;
- provided the prize catalogue;
- activated over 50 partnerships with various brands;
- created the contests mechanics;
- developed the creativity of the initiative;
- managed the initiative from a legal point of view;
- took care of communication with participants through eDMs;
- provided customer care service.
