Loyalty & Engagement

Wind3

CapitanPiù

AREA

Loyalty & Engagement

BRAND
TYPE

Incentive & Gamification

DESCRIPTION
Incentive initiative with the aim of raising the sales of Wind3 products and services and increasing engagement in training activities at Italian points of sale.

The Next Solution:

  • developed the dynamics and game mechanics;
  • created the rewarding platform to manage the assignment of points and prizes;
  • developed the creativity and communication of the initiative;
  • managed the initiative from a legal point of view;
  • managed the storytelling and gamification;
  • provided customer care service.
To make this project extremely engaging, the style and storytelling of the Gamification was inspired by the earliest video games: an ironic blast from the past designed to make the challenges more captivating and training a fun moment!

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