For the worldwide launch of the new MF8S tractor, during the pandemic, we pushed technology beyond the known limit, bringing together techniques taken from cinema, post-production and video web-apps to create a truly seamless experience.
A TV set has been recreated: 3 track cameras with +200 ceiling TAGs, a LED floor corner to create a virtual set, dynamic LED bars to create a physical set, lights with 40 motors that keep suspended a grid of trusses and tubes that supports the whole structure.
The event was live streamed with 3 backup internet lines, a satellite one, and 10 booths for simultaneous translation in 10 languages to keep 170 countries engaged, for a total of 218,594 registered users, and 65,171 users connected.
