For the presentation of the new Ferrari Portofino convertible, we came up with a unique and courageous idea that resulted into a memorable experience: building a floating theater and mooring it in the middle of Portofino Bay.
A theater with a double reveal: the screen opening onto Portofino, illuminated by a light show, and the new Ferrari entering the stage framed in Portofino itself, an ideal and unrepeatable context. When the screen opened, guests were embraced by the enchanting stretch of coast lit up with hundreds of positioning lights synchronized with music and images.
The square, privatized for the evening, hosted the gala dinner.
Ferrari customers thus lived a memorable experience which confirmed the exclusivity of the brand and the spirit of the car launched on this occasion.
