Events

Massey Ferguson

MF8S Global Digital Launch 2020 - Landing on earth. Everyday.

AREA

Events

BRAND
TYPE

B2B Event

TARGET

dealer, clienti, prospect, international media

PARTICIPANTS

65.000 users

DESCRIPTION
Technology beyond the known limit.

For the worldwide launch of the new MF8S tractor, during the pandemic, we pushed technology beyond the known limit, bringing together techniques taken from cinema, post-production and video web-apps to create a truly seamless experience.

A TV set has been recreated: 3 track cameras with +200 ceiling TAGs, a LED floor corner to create a virtual set, dynamic LED bars to create a physical set, lights with 40 motors that keep suspended a grid of trusses and tubes that supports the whole structure.

The event was live streamed with 3 backup internet lines, a satellite one, and 10 booths for simultaneous translation in 10 languages to keep 170 countries engaged, for a total of 218,594 registered users, and 65,171 users connected.

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