Thanks to a varied program of evening events, guests were able to experience the coolest and most fashionable side of Marrakech, suspended between the exotic magic of the past and the elegant charm of the present. The first evening took place at the Jad Mahal, one of the most famous and sought-after venues in the city: exotic-chic atmosphere, traditional Moroccan cuisine, and oriental entertainment. The second evening was spent at Nouba, an absolute novelty in Marrakech: innovative design, high quality shows and DJ sets. The third evening was hosted at Dar Soukkar, an ancient sugar factory, an elegant and original mix of Moroccan colors and styles, enhanced by pure design pieces, which served as the stage for a suggestive belly dancers and traditional dances show, which punctuated the dinner.
During the day, the Kenzi Agdal Medina hotel hosted the training sessions, followed by city tours that led to the Bahia Palace, the Majorelle gardens, and the YSL Museum, among others. Next also organised some emotional experiences, such as an aperitif at sunset in the Agafy desert at La Boeme, a chic Berber location, rented exclusively for Mercedes-Benz Financial Services.