In this evocative context, training sessions, the convention, the awarding of the 400 best sellers, and gratifying leisure activities were combined. All this led to the development of a logo that read WE, STABLE AND UNARRESTABLE.
A program of evening events with lots of entertainment was organized in exclusive venues. Each of the three evenings was based on a specific theme: beach party night by the sea at the Nassau and Tanit beach clubs; gala dinner at the stage area of the Hard Rock hotel punctuated by aerial artists performances, “led light” dancers, dj set by BEN DJ and a guest star: artist Francesco Caporale (aka FRA) who created an artwork in real time. The farewell night was a music and dance “diner en blanc” at the stylish Nikki Beach, where the guests, all dressed in white, were welcomed with a Panama hat to complete their outfit.
The program was integrated with incentive activities such as a catamaran excursion to the island of Formentera. The agency provided creative support to the convention in terms of development of communication contents, set-up design, suppliers management, direction, and production.