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November 23, 2023

Next Group is the Best Event Agency at the Bea Italia Festival 2023 and the bronze medalist of the Grand Prix.
7 ori, 3 argenti e 1 bronzo nei premi di categoria.
Premio alla carriera al presidente Marco Jannarelli.

Next Group was among the main protagonists of the 2023 edition of the Bea Italia Festival, which concluded last night, Wednesday, November 22, at the Auditorium Parco della Musica in Rome. The award ceremony highlighted the best Italian events, selected by a jury of companies from a competitive field of 324 projects.

Next Group's projects scored a hat-trick in the Product/Service Launch category, with gold for the World Première Ferrari Roma Spider by The Next Event + The Next World for Ferrari Spa, which also won the bronze Grand Prix. The silver was awarded to GROHE SPA - Health Through Water by Adverteam for Lixil, and the bronze to Alfa Romeo 33 Stradale | The Courage to Dream | World Première by The Next Event + The Next World for Alfa Romeo.

Additionally, Next Group garnered another 6 gold awards in the Educational/Training Event category with the S.Pellegrino Young Chef Academy – Grand Finale 2023; in the Incentive/Team Building and B2I Event categories with LION WING – Marrakech 2023 for Generali; in the Creative Installation category with Italia GROHE SPA – Health Through Water; and in the Roadshow category with THE SINUOUS OVERTURE – Immersive room for Bulgari, a project realized in collaboration with Maize, which also received the jury’s Best Execution mention.

Two silvers were won with RIO 2023 – Italiana Assicurazioni (Incentive/Team Building Event), and THE SINUOUS OVERTURE – Immersive room for Bulgari (Celebration/Anniversary) and one bronze with Alfa Romeo 33 Stradale | The Courage to Dream | World Première (Product/Service Launch).

These significant achievements earned Next Group the title of Best Event Agency 2023, while the president, Marco Jannarelli, was honored with the Lifetime Achievement Award.



MARCO JANNARELLIPresident of Next Group: Lifetime Achievement Award

BRONZE: GRAND PRIX 2023 with the event World Première Ferrari Roma Spider


World Première Ferrari Roma Spider:
GOLD – Best Product Launch

GROHE SPA Health Through Water:
GOLD – Best Creative Installation
SILVER – Best Product Launch

THE SINUOUS OVERTURE Immersive Room for Bulgari:
GOLD – Best Execution – Special Jury Mention
GOLD – Best Roadshow SILVER – Best Celebration/Occasion

GENERALI LION WING – Marrakech 2023:
GOLD – Best B2I Event
GOLD – Best Incentive Event

Grand Finale 2023 – S.Pellegrino Young Chef Academy:
GOLD – Best Educational Event

Italiana Assicurazioni – RIO 2023:
SILVER – Best Incentive Event

Alfa Romeo 33 Stradale | The Courage to Dream | World Première:
BRONZE – Best Product Launch