First names such as “Alessandra”, “Valentina”, “Stefano”, but also common names such as “mommy”, “friend”, “professor” or nicknames such as “pal”, “phenomenon”, “buddy”: thanks to “Share a Coke”, the packs of this iconic drink become unique objects to personalize, give and collect, but above all to share while experiencing a joyful Coca-Cola moment.
Adverteam signed the local development of the global Coca-Cola strategy: they created a proximity marketing activity dedicated to a young public, and applied the concept and creativity to the Italian market, taking care of the organization, production and supervision of events on a national scale. A 3-month tour (June to August) brought Coca-Cola to the main meeting places for young people, giving them the opportunity to customize their own can. The engagement was activated at 4 water parks, 6 Adidas Stores and 1 Mondadori Multicenter. All this in addition to a branded Volkswagen T2 van that stopped at 16 nightlife areas, and a 6-stop summer tour on the beaches with Radio 105. In total, there were 32 locations activated throughout Italy, 200 days of activity and 500,000 contacts.