Next Group has a deep and consolidated expertise in designing and developing activation, incentive and lead management projects with a data driven approach and by leveraging specific technologies.
Business area
Loyalty & Engagement
Customer loyalty & engagement become essential levers in an increasingly customer-focused market.
The end user at the core of the corporate project
Martech
An approach that combines marketing and technology to create contests and prize operations that allow companies to keep high levels of engagement and loyalty towards the consumers, customers, suppliers, and employees.
Connectivity
Next Group helps brands and companies to connect with their reference targets, providing them with the right technology and a tailored communication approach. Furthermore, the group works to ensure that all activities relating to customer engagement become available to end users, making loyalty, incentive and gamification activities real added values.
Interpretation
All projects are carried out by listening carefully to the market, intercepting trends, interpreting data saved in an owned centralized repository with advanced machine learning tools to offer modular, advanced, and up-to-date solutions.
Case studies
Reference brands
The brand specialized in creating the best loyalty & engagement solutions.
