We accompanied Casale, a historic technology manufacturer for the chemical sector, in the rebranding process on its 100th anniversary.
Following a thorough communication assessment, we updated the logo and created a payoff able to convey the new corporate vision: being a leader in the energy transition and sustainable transformation of the chemical industry. A new brand identityvtelling about innovation and sustainability that was then applied to all communication materials, creating a graphic concept for corporate materials, from business cards to brochures to company profiles. An ADV campaign was dedicated to communicating the company’s rebranding.
