Integrated & Digital Communication

Assolombarda

Miniseries "Here, Every Endeavor is Possible"

AREA

Miniseries "Here, Every Endeavor is Possible"

BRAND
TYPE

B2C

TARGET

Consumer

DESCRIPTION
John Dickie leads a journey to discover Made in Italy excellence

Premiered at the 2020 Assolombarda General Assembly, the documentary miniseries Here, Every Endeavor is Possible takes audiences on a journey to discover the excellence of the production districts in Milan, Monza and Brianza, Lodi, and Pavia. In this dynamic and diverse ecosystem of companies, suppliers, research institutes, and universities, every enterprise becomes possible.

Written and presented by renowned British historian, author, and broadcaster John Dickie, the four episodes explore the industrial fabric of the region’s businesses, highlighting the courage, passion, and pride of its entrepreneurs. This documentary pays tribute to their craftsmanship and to the excellence of Made in Italy.

Launched on YouTube, the miniseries was distributed both in Italy and internationally.

GALLERY