An interactive and emotional journey, powered by cutting-edge technology, exploring the “whys” of nutrition—featured in the Swiss Pavilion at Expo 2015.
The project had a dual objective: to transform a complex cultural topic like nutrition into an educational and emotional experience, and to provide an opportunity to explore the connections between nutrition, the mind, the body, the senses, and emotions through the immersive and immediate language of technological installations.
The exhibition was structured into four thematic areas, each dedicated to key aspects of nutrition. Here, form and content interacted seamlessly, with each theme offering a distinct mode of interaction that faithfully simulated its concepts. In the section “Growth and Development in the First 1,000 Days of Life,” the stages of sensory and brain development were revealed by sliding a screen along a timeline, creating a kind of moving augmented reality. The section “The Role of Senses and Emotions in Nutrition” allowed visitors to experience how their senses influence food choices through an eyetracking system that engaged them using only their gaze. In “Health and Food,” interactive touchtables let visitors manipulate cubes representing different dietary and lifestyle factors that impact brain function. Finally, “Hunger and Satiety” explored the brain and sensory mechanisms behind the perception of hunger and fullness.
The creative concept was inspired by the idea of connection, visually represented through an exhibit design centered on intertwined branches—symbolizing both interconnectedness and the image of a nest, Nestlé’s iconic logo. Room by room, the installations—some custom-designed to ensure accessibility for all visitors—immersed guests in the fundamental questions of food and its deep connections with humans, the mind, and emotions, creating an experiential and educational journey.
From opening day, the exhibition attracted a continuous flow of visitors—over 1,000 per day.
A resounding success among students, underscoring its educational value, as well as with the general public at Expo.
