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17 April 2023

Milan Design Week 2023: Adverteam, Next Group's integrated communication agency, with GROHE for the international presentation of the new GROHE SPA premium collections.

“GROHE SPA HEALTH THROUGH WATER”, the immersive and multi-sensory installation in the prestigious courtyard of the Pinacoteca di Brera showcases the new GROHE SPA collections and the concept of wellness through water.

A spectacular mirror of water transforms the ‘Cortile d'Onore’ (the Courtyard of Honour) of the Pinacoteca di Brera through a play of reflections that pays homage to its splendid architecture.
In addition, four immersive cube-shaped rooms will tell the story of GROHE's latest developments in bathroom design through multi-sensory experiences.

This is “GROHE SPA Health Through Water“, the site-specific installation, created for the launch of the new GROHE SPA premium sub-brand, celebrating water as a source of life and wellbeing, building a brand new and fully immersive experience around the core concept “wellness through water” and creating an extraordinary fusion with the museum’s architecture.

The project, created by the Global Design and Brand Identity Team of LIXIL for the GROHE brand, was engineered and produced by Adverteam, Next Group’s integrated communications agency.

The agency was also responsible for the conception and production of the VIP event for over 300 guests from all over the world to experience the new collections in the setting of the Milan Design Week.

Among the Fuorisalone events not to be missed, “GROHE SPA Health Through Water” will be open to the public from Tuesday 18 April to Sunday 23 April, at Via Brera 28, Milan.