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07 March 2023

L'Oréal chooses for the next 3 years The Next Solution, Next Group’s Martech Company, for Promotional Campaigns and Direct and Digital Marketing activities in B2C and B2B.

Next Group's Martech Company proposal hits the mark with L'Oréal thanks to the One Stop Solution approach which offers the brand everything it needs in one single solution: marketing, technology, legal consultancy and a large digital, physical and experiental catalogue of awards.

So, for the next three years, The Next Solution will be taking care of the conception, implementation, management and monitoring of all B2C and B2B activities which fall within the area of Promotional Activations and Direct and Digital Marketing, with a dual approach: both strategic and tactical.

Activations will therefore be managed comprehensively at a 360° range , identifying every time the best touchpoints and strategies, also thanks to the data-driven approach that characterizes the agency.

This way the campaigns will be set on the basis of specific KPIs concerning all aspects in the field, from the classic sell-in and sell-out objectives, to those concerning the optimization of the user experience, whether they are end consumers or professionals involved in Business to Business initiatives.

The Next Solution was chosen both because of its many years of experience in the sector, which is accompanied by solid reliability, also demonstrated in the course of previous collaborations for other initiatives, and for its complete and up-to-date offer and a  consultative approach complementing the more operational one.

The agency has demonstrated that it has infrastructures and platforms at its disposal that are not only efficient, but also quick and flexible, capable of adapting to L’Oréal’s needs to find the most suitable tailor-made solution for each individual occasion.

“We are very happy with this agreement with L’Oréal which honours the whole team and the investments we have made in the last two years in the technological field and beyond – said Lorenzo Ronchi, General Manager of The Next Solution – The agency in fact, has reached well beyond the boundaries of prize events, expanding the services offered towards everything related to digital engagement and design thinking from a Lead360 perspective”.

The first campaign, “Always your beauty ally”, is already online! To find out more Click here.


For more than 110 years, L’Oréal, the world leader in beauty, has been dedicated to one thing: satisfying the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 35 international brands and the ambitious sustainability commitments of our L’Oréal For The Future program, we offer every person around the world the best in terms of quality, efficacy, safety, transparency and accountability, celebrating the beauty in its infinite plurality.

With 85,400 committed employees, a balanced geographical footprint and sales through all distribution channels (e-commerce, mass markets, department stores, pharmacies, hair salons, branded and travel retail), in 2021 the Group generated a turnover of 32.28 billion euros. With 20 research centres in 11 countries around the world and a dedicated research and innovation team of more than 4,000 scientists and 3,000 technology professionals, L’Oréal is committed to inventing the future of beauty and becoming a Beauty Tech powerhouse.