For the launch of the new Ferrari Portofino convertible, we created a bold and unique concept that delivered an unforgettable experience: a floating theater, moored in the heart of Portofino Bay.
A theater with a double reveal: first, the screen opened to unveil a breathtaking view of Portofino, illuminated by a spectacular light show. Then, the new Ferrari made its grand entrance onto the stage, perfectly framed by the iconic backdrop of Portofino itself—an unparalleled setting for such an exclusive moment.
As the screen lifted, guests were fully immersed in the enchanting coastal landscape, illuminated by hundreds of synchronized light beams, moving in harmony with the music and visuals. The experience continued in the iconic Piazzetta, which, for one night only, was transformed into an exclusive open-air gala dinner.
A truly unforgettable experience for Ferrari’s guests, reinforcing the brand’s exclusivity and embodying the spirit of the new model in a setting as extraordinary as the car itself.
