With Stracciatella Fella, Adverteam turned sustainability into entertainment, creating for Selle Royal an international branded content project that merges upcycling with rap culture.
Starting from Stracciatella, the patented technology that regenerates industrial waste into new padding, we built a pop and disruptive narrative: a handcrafted stop-motion rap video where clay characters and recycled saddle fragments take the stage.
A multichannel campaign with a strong urban aesthetic, launched across Italy and Europe, that broke traditional sustainability communication codes and captured the attention of international media.
