For the launch of the Spring Summer 2025 collection, SLAM has redefined its technical sailing apparel by introducing a dedicated foiling line that merges advanced materials, true performance functionality, and a clean, essential aesthetic.
Adverteam curated the launch campaign, crafting a visual narrative that is both authentic and contemporary. The campaign is marked by intentionally imperfect images and unconventional angles, designed to convey the raw, unfiltered energy of sailing. Two young athletes were chosen as the faces of the campaign, embodying the brand’s spirit and bringing a sense of authenticity to the story.
The claim “Sailing Gear Redefined” encapsulates SLAM’s ambition to set new standards in technical apparel for those who live the sea with no compromises. The integrated campaign included a hero shoot, content creation for the launch Hero Page, teaser videos, DEMs, static and dynamic ADV assets, and the optimization of SLAM’s Shopify-based e-commerce, ensuring a consistent and engaging user experience across all digital touchpoints.
