A powerful concept, the Lion’s Scratch, accompanied the day-by-day experiences with moments of training, discovery, and fun.
There were numerous engagement opportunities, from à la carte activities to the pool party, from communication via Instant Messaging to the awards ceremony that offered a moment of glory to each of the 309 winners.
It was a memorable event for those who participated, but also attentive to supporting the local economy by involving a team of local suppliers.
The success was due to careful planning of the event dynamics and the immediacy of the communication tools used, which generated anticipation before, engagement during, and satisfaction afterward.
