The debut of the new V12 in Miami Beach marks an exclusive event for top clients, embedded in an unprecedented program dedicated to the Cavallino community during the Miami F1 Grand Prix week.
An immersive experience celebrating the Ferrari universe in the United States, bringing together every facet of the brand under the vision of “One Ferrari: Racing, Lifestyle, and Sportscar.”
From the iconic Faena Hotel, the heart of the takeover, to the spectacular beachfront lounge: a dynamic reveal featuring six cars parading among the tables, followed by a refined Gala Dinner curated by Michelin-starred chef Massimo Bottura and a performance by étoile Eleonora Abbagnato.
BEST EVENT AWARDS 2024
WINNER GRAND PRIX | BEA ITALIA
1st place – Best B2B Event | BEA ITALIA
1st place – Best B2C Event | BEA WORLD
1st place – Best Product Launch | BEA ITALIA
2nd place – Best Product Launch | BEA WORLD
2nd place – Best Unexpected Use of a Space | BEA ITALIA
2nd place – Best B2C Event | BEA ITALIA
