Expo Express, the expo-train of Expo Milan 2015

A special Trenitalia train crossed the whole peninsula for five months, stopping in 15 different cities: it’s Expo Express, the expo-train of Expo Milan 2015 and the Mondadori Group, a project curated by Adverteam as of the concept development, design and setup of spaces, and the activity program. The spectacular carriages – Expo House, Live Carriage and Food Carriage – were personalized in partnership with Giò Forma and hosted a rich event calendar: meetings on fashion, nutrition and well-being, workshops, castings and cooking demos presented by Mondadori magazines. Adverteam was also responsible for the graphic coordination and production of all materials realized for the tour, and offered communication support for the information campaign published on Mondadori Group magazines.