On the occasion of Fuorisalone 2025, Cranchi Yachts entered the world of design with Immersio Temporis, an immersive installation conceived by designer Christian Grande and produced by Adverteam at Palazzo Clerici, in the heart of the Brera Design District.
The project transformed the Courtyard of Honour into a multisensory journey through light, space, and perception, inviting visitors to reflect on the concept of time through an experience that seamlessly blended physical and digital dimensions.
The activation featured a branded video installation alongside exclusive events such as a press preview and a VIP gathering. From narrative design to content production, Adverteam developed an integrated communication strategy that amplified the brand’s identity and marked the beginning of a long-term collaboration focused on rebranding and digital presence.
