From June 21st to August 20th, 2024, we accompanied Confindustria in the realization of a unique cultural dissemination project and Made in Italy exhibition: a monographic exhibition dedicated to Leonardo da Vinci’s Codex Atlanticus, which for the first time ever flew to the United States, in Washington DC.
An integrated communication project that saw us internally manage both event engineering and production, as well as the ideation and creation of project storytelling and digital and audiovisual communication supports.
The exhibition showcased a selection of 12 tables for a narrative of genius and Italian enterprise: a collection of futuristic projects covering themes ranging from research to mechanics, engineering, and flight. The exhibition recorded over 25,000 visitors, with an average of about 400 entries per day and a peak of 1023.
Curated by the director of the Pinacoteca Ambrosiana, Monsignor Alberto Rocca, with the patronage of the Italian Embassy in the United States and the Italian Cultural Institute, along with Intesa Sanpaolo, ITA Airways, 24 ORE Cultura, Dolce&Gabbana, Dompé, Pirelli, and Trenitalia, IMAGINING THE FUTURE was an opportunity to engage with the American community and contribute to spreading the entrepreneurial spirit as a driver of economic, social, and civil growth in every country, within the broader institutional context of Confindustria’s representation office opening in Washington.
