During Milan Design Week 2023, in the spectacular setting of the Brera Art Gallery, we created an immersive and multisensory installation that proved to be a must-see at the 2023 Fuorisalone edition.
The site-specific installation, designed for the launch of the new premium sub-brand GROHE SPA, celebrates water as a source of life and well-being, building a unique and fully immersive experience around the core concept of “wellness through water” and creating an extraordinary fusion with the museum’s architecture. The water mirror transformed the Courtyard of Honor through a play of reflections that pays homage to the splendid Italian 1700s architecture. Additionally, four immersive cubic environments showcased GROHE’s innovations in bathroom design: revealing not only the new GROHE SPA Atrio and Allure Brilliant Private Collection collections, characterized by exclusive colors, materials, finishes, and designs, but also the brand’s philosophy that, through the new collections, transforms the bathroom into a unique and customizable home spa to enhance the uniqueness and style of its owner.
Adverteam handled the engineering and production of the project, coordinating partners, suppliers, and staff. The agency also conceived and produced the VIP event dedicated to over 300 guests from around the world to experience the new collections within the framework of Milan Design Week.
1st place – Best Creative Installation (Bea Italia)
2nd place – Best Product Launch (Bea Italia)
1st place – Best Unexpected Use of a Space (Bea World)
3rd place – Best Product/Service Launch (Bea World)
3rd place – Best Creative Installation (Bea World)
