Events

Alfa Romeo

Alfa Romeo 33 Stradale | The Courage to Dream | World Premiere

AREA

Events

BRAND
TYPE

Press & PR – Product Launch

TARGET

Worldwide Audience

PARTICIPANTS

World premiere for 300 guests (media, invitees, and Alfa Romeo Club) with 15,000 viewers worldwide connected via live streaming.

DESCRIPTION
An event dedicated to the launch of the new 33 Stradale. A worldwide premiere for 300 guests (media, invitees, and Alfa Romeo Club) with 15,000 people connected worldwide via live streaming.

A stage concept centered around the concept of infinity, realized through the skillful use of mirrors to endlessly reflect the projection of a 40-meter LED screen, along with 200 spotlights simulating a laser show.

The presentation is divided into different acts, with an actor narrating the story of the original 33 project through a combination of historical images and narration, blended with a modern and technological approach.

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