Organised by Next Group, an integrated communication agency, in collaboration with the Italian Tennis and Padel Federation – which for the occasion displayed the Davis Cup on its stand, the subject of thousands of photos by the public – and the patronage of the Municipality of Milan, the entertainment ‘fair’ once again gathered significant numbers for this edition, with +20% on stand sales (120) and +28% in terms of the presence of national and international brands present (145).

The event once again offered a very rich programme, ranging from the presence of the prestigious International Academies of the highest level, such as M3 Padel Academy, Sanyo Academy, Cepac Padel Academy, PadelMBA, Rapha Nadal Academy, Royal Padel Academy, SPH and MVM, to the exhilarating performances and top shows of top players such as Pablo Lima, Mati Diaz, Mike Yanguas, Javier Garrido, Momo Gonzalez, Gonzalo Rubio, Teodoro Victor Zapata, Javier Ruiz González, Lucas Bergamini, Martin Pineiro, Tolito Aguirre, Alvaro Cepero, Fernando Poggi, Tito Allemandi, Federico Deep Nazar, Gaston Malacalza, Pedro Melendez Amaya, Carlos Perez Cabeza, Josè David Sanchez Serrano, Gemma Triay, Eli Amatrian, Veronica Virseda, Carolina Orsi, Lorena Vano, Sofia Saiz and Denise Hoefer, before closing with the long-awaited clinics for the public, once again taken by storm by visitors, with long queues at the desks to reserve their places on the court, and held by world-renowned top coaches and number 1s such as Juanjo Gutierrez, Manu Martin, Claudio Gilardoni, Martin Echegaray, Maxi Castellote, Alberto Ruiz, Marcela Ferrari and Gustavo Spector.

Many well-known faces from the worlds of film, entertainment, radio, TV, music and fashion were also present, as well as the inevitable matches between former stars of football, tennis, basketball, volleyball and rugby, events that saw the participation of personalities such as: Zibi Boniek, Demetrio Albertini, Samir Handanovič, Esteban Cambiasso, Nicola Amoruso, Alessandro Budel, Andrea Barzagli, Papu Gomez, German Denis, Riccardo Maspero, Gianluca Zambrotta, Nelson Dida, Alessandro Matri, Riccardo Montolivo, Fernando Orsi, Francesco Coco, Antonio Cabrini, Gianluca Basile, Gianmarco Pozzecco, Claudio Coldebella, Piero Montecchi, Giacomo Galanda, Flavia Pennetta, Roberta Vinci, Maria Elena Camerin, Claudio Galli, Matteo Daolio, Paul Griffen and Matteo Barbini, Eleonora Daniele, Maribel Nadal, Claudia Peroni, Valentina Barbieri, Thomas Basilico, Federica Bertoni, Alex De Santis, Sarah Maestri and Davide Paniate, Gennaro Di Napoli, Moreno Morello, Stefano Meloccaro, Federica Bertoni, Alex De Santis, Sarah Maestri and Davide Paniate, Claudia Peroni, Valentina Barbieri and Thomas Basilico.

There was great enthusiasm from the public for the presence of Radio Deejay, which involved its own talents such as Rudy Zerbi, Gianluca Gazzoli, Matteo Curti, Alessandra Patitucci, Federico Pecchia and Davide Damiani on stage and on the pitch, also involving the audience along with their friends from Che fatica la vita da bomber.

There were many exhibition competitions, in which the following personalities won: Semprini and Bozzacchi in the journalists’ event “Grandi Firme” representing Rai News24; Zibi Boniek paired with Maribel Nadal in the Padel For the Cure by Komen Italia; Claudio Galli and Matteo Daolio in the Top Padel Events by CUPRA exhibition; Esteban Cambiasso, paired with Luis Ovando, won the Luxury Padel Cup X3 Por Tres; and in the Neroazzurri derby against the Rossoneri by Art Group, the team of former Inter captain Samir Handanovič won. Finally, in the mixed show organised by the Italian National TV Artists for Rise Against Hunger, Davide Paniate paired with Federica Bertoni came out on top.

Pickleball was also a great success, which saw many curious and passionate people confronting and learning on the courts present, occupied for 10 hours a day.

An important space was dedicated to the conferences hosted on the first floor of the pavilion, within the Inspiration Hub, including the first National Conference on Padel Traumatology.

Significant once again was the presence of the Italian Tennis and Padel Federation, which for the occasion displayed on its stand the legendary Davis Cup won last November in Malaga, organising numerous propaedeutic and competitive activities aimed not only at secondary schools on the court reserved for it, but also winking at inclusion, thanks to the important Wheelchair project.

In addition to the FITP, there were also other activities on the theme, such as the European Padel Mixto event between Spain, Italy, Ukraine, England and supported by the Entain Foundation, where Spaniards Oscar Agea and Marcos Cambronero repeated the success achieved a year ago in Milan during the first edition. Closing the three days of inclusion were held  yesterday the final stages of the Inclusive Padel Tour, an event reserved for players with motor disabilities, won by Italian pair Enrico Rescaldina and Cristian Scandroglio, and organised by Paralympic athlete Alessandro Ossola.

Also worth mentioning are the fine initiatives of Padel For the Cure by Komen Italia, an association on the front line in the fight against breast cancer, and “Palla al Centro” by the Francesca Rava NPH Italia ETS Foundation, aimed at adolescents and young adults at the Istituto per i Minorenni Cesare Beccaria in Milan. These youngsters had the chance to spend a day as guests of the player Carlos Pérez Cabeza, who has already dedicated much attention to the youngsters in the recent past with lessons and life stories about his career.