An experiential journey through the Geberit universe to showcase its expertise. Superstudio transformed into a museum-like space consisting of three distinct and interconnected areas: visitors were welcomed into an immersive environment with an imposing 10-meter vortex and a panoramic projection of an imaginative landscape; a narrative environment dedicated to the company’s history, the celebration of its 150th anniversary, and the new product hero; finally, an interactive space with a touch videowall where the audience could explore the entire brand collection and more.
In just 6 days, over 20,000 people immersed themselves in the vortex of Waterscape and discovered the brand’s history and new products.
A successful experience, a whirlwind of emotions.
