Next Group Wins the 2024 Edition of the Bea Italia Festival

Next Group triumphed at the 2024 edition of the Bea Italia Festival, which concluded on Wednesday, November 27, at the Auditorium Parco della Musica in Rome. The awards ceremony celebrated the finest Italian events selected from 299 entries, judged by a panel of 50 companies.

With 73 agencies competing, there was only one winner: One Ferrari.

Taking the top spot on the Grand Prix podium was the Ferrari 12 Cylinders World Première & Miami Program, created by The Next Event + The Next World | NEXT GROUP for Ferrari Spa. This event also earned two Gold Awards for Best Product Launch and Best B2B Event, as well as two Silver Awards for Best B2C Event and Best Unexpected Use of a Venue.

“We are absolutely thrilled with this victory!” declared Marco Jannarelli, President of Next Group. “This recognition celebrates the exceptional work of our extraordinary agency team, who made this event possible by successfully managing significant complexities: from building such a grand location on the sands of Miami Beach with an unprecedented production effort, to flawless guest management, and safeguarding the natural environment that hosted us.

I also want to highlight the fundamental contribution of all our creative talents, which was key to the success of this project. An unforgettable experience—for me, perhaps the most beautiful and engaging one we’ve ever created.”

Alessandro Cellamare, Head of Event Ferrari, shared his thoughts on the victory:
“It is a great source of pride to have been part of this adventure alongside Next Group. It was an extraordinary event, truly deserving of this award—the top spot on the podium.

An incredible victory that rewards the exceptional effort put into creating this event, which allowed us to communicate as ‘one company,’ bringing together all the different facets of the brand: Lifestyle, Racing, Sports Cars… Everything that defines the ‘Ferrari world’ was brought to Miami in an experience that was truly one of a kind.”

A RICH MEDAL TALLY FOR NEXT GROUP

Starting with the series of events created for the launch of Alfa Romeo Junior, produced by The Next Event + The Next World | NEXT GROUP, which secured Gold for Best Integrated Event and Silver in the Best Product Launch category.

And another Gold with the proprietary format Padel Trend Expo 2024, which claimed first place as Best Trade Show.

Silver medal in the same category went to Adverteam | NEXT GROUP for the installation WATERSCAPE: An Immersive Experience, created for Geberit during the latest edition of the Fuorisalone in Milan.

Among the most coveted special awards, Next Group celebrated another significant achievement: Federico Ronco, Creative Director of The Next Event, was named Creative Director of the Year.

“With the victory of the Grand Prix for Ferrari 12 Cylinders in Miami Beach, we close an incredible year that also marks my 10th anniversary with Next Group. This is an agency where the human and professional environment is truly ideal for tackling ambitious challenges like this one. Challenges that, as it turns out, also bring the opportunity to become Creative Director of the Year! This recognition is a great honor for me, and I would like to immediately dedicate it to the ‘Creative Team of the Year,’ because The Next Event team is truly extraordinary, and it is thanks to them that we have achieved these results,” said Federico Ronco.

With Ferrari, Next Group once again takes the podium at the Bea World Festival 2024, the prestigious event industry gathering now in its 19th edition, featuring 463 entries from 38 countries and 110 agencies.

The Ferrari 12 Cylinders World Première & Miami Program, created by The Next Event + The Next World | NEXT GROUP, added to its accolades with a Gold for Best B2B Event and a Silver for Best Product Launch.