Nivea Retail Experience - da Temporary a Permanent

From the 2007 first NIVEA single-brand Temporary Shop to the creation of the first NIVEA permanent shop in 2014 – a format later adopted all over the world – Adverteam has accompanied Beiersdorf on a path of experimentation in the retail experience that has touched all possible forms: from temporary to mobile, from the “shop in shop” to the pop up store. This journey has touched dozens of Italian cities and hundreds of thousands of consumers so far.