The Next Solution and Reloy have launched a process that will lead, by the end of the year, to their full integration into Next Group — a company with over 200 professionals and a total turnover of €70 million.

The new structure’s client portfolio spans all major industries, with engagement projects addressing both B2B and B2C targets. Activities range from loyalty and incentive programs to CRM and marketing automation strategies, communication campaigns and prize contests.

“This is a strategic agreement that fits perfectly within Next Group’s growth trajectory,” says Marco Jannarelli, President of Next Group. “A journey that has positioned us as leaders in the events and live communication industry for over forty years, and in promotional marketing for thirty — and that today strengthens our presence in integrated communication, with an increasingly competitive and comprehensive offer in terms of brand activation and engagement.”

“Our goal — through a shared vision and methodology — is to put data at the service of relationships, transforming it into concrete insights that enable the design of increasingly relevant and personalized loyalty and incentive experiences,” notes Paolo Jannarelli, CEO of The Next Solution.

“Next Reloy is born with the ambition of becoming a new benchmark for relational marketing in Italy, offering brands not only solutions and platforms, but — thanks to the integration with Adverteam, a Group agency — a truly communication-driven model capable of dynamically activating target audiences. We want to enable brands to build engagement pathways that skillfully blend technology and creativity, generating measurable value for clients,” concludes Alessandro Barbieri, CEO of Reloy, who has been appointed to lead the new agency.