Ferrari 849 Testarossa World Première was an exclusive event for Ferrari’s top clients and international media, dedicated to the global launch of the new Ferrari “Pilot Cars”. Featuring an innovative scenographic approach, the event revealed the Ferrari 849 Testarossa in both Coupé and Spider versions, through an immersive experience with 70 meters of LED screens and interactive 3D content.
Guests were immersed in a dynamic environment that evolved throughout the event: from a dynamic reveal where four coupés and one spider rotated among the audience, to a visual experience that transformed the venue into a speed theater. The event also included a gala dinner and after-party, with a further transformation of the space into an exclusive club.
