Ferrari Amalfi World Première was an exclusive product launch event, designed to unveil and showcase the new Ferrari Amalfi in the place that inspires its name and character. A temporary structure suspended over the Amalfi harbor served as the backdrop for an open-air reveal by night, transformed into a private after-dinner party for Ferrari’s top international clients.
The format combined elegance, sportiness, and lifestyle into an immersive, highly iconic experience: from arrival by speedboat to dinners at the top hotels of the Amalfi Coast, culminating in the unveiling of the vehicle, set against the sea as a symbol of beauty and performance.
More than just a reveal, the World Première represented the beginning of the Ferrari Amalfi’s positioning, strengthening the emotional bond between the brand and its community while highlighting the connection between Ferrari and the local territory, all within a uniquely stunning setting.
