Universo Ferrari – Bangkok 2024 was an immersive event designed to showcase the essence and excellence of Ferrari’s DNA. A multifaceted journey that explored the brand through sports cars, racing, and Ferrari Lifestyle in a unified narrative combining design, performance, technology, and lifestyle.
The core of the event was THE CORE, a circular scenographic space with 80 meters of LED screens, where guests experienced an emotional reveal dedicated to Ferrari’s DNA, followed by the unveiling of the new F80 supercar. Later, the public was invited to explore over 5,000 m² of interactive experiences, installations, and product exhibitions, telling the story of Ferrari’s cars, lifestyle collection, and racing legacy as expressions of the brand.
More than just an exhibition, the event became an integrated experiential platform, amplifying the message through social media and dedicated media sessions.
