A major achievement for Next Group at Live Communication Week 2025, the event organized by ADC Group to celebrate the creative excellence of the Italian and international event industry. The showcase took place at the Auditorium Parco della Musica in Rome from 19 to 22 November. This year, 317 projects were submitted to Bea Italia by 64 agencies.

Meanwhile, 470 entries were submitted to Bea World by agencies from 40 countries. As in every edition, the juries—made up of over 120 top executives from major investing brands—assigned the coveted awards, recognizing outstanding excellence in event design, production and management capable of standing out for creativity, impact and innovation.

“Live! With Respect” is the concept developed by Next Group for this year’s edition, following the agency’s victory in 2024. A theme that is both powerful and delicate, respect serves as the foundation for all creative and content-driven reflections of the 2025 LCW. It conveys a strong message that goes beyond the boundaries of the event itself, inviting the industry to rethink certain dynamics and to embrace new, shared approaches among clients, suppliers and all involved stakeholders.
A concept expressed through a title with a dual meaning—designed to endure and leave a mark.
For Next Group, “Live! With Respect” means acting responsibly, abiding by shared rules, and promoting a culture of environmental, economic and social sustainability capable of generating lasting and collective value.
The winner of Bea Italia 2025 is Next Group, which reached the top of the podium by securing the Grand Prix with the Ferrari Amalfi World Première—an event that also earned two additional Golds for Best Product Launch and Best Unexpected Use of a Space.
The Italian and international medals tally is equally remarkable, with 6 Golds, 6 Silvers and 8 Bronzes across category awards. Next Group was also named Best Event Agency of the Year.
Marco Jannarelli, President of Next Group:
“We are proud to receive this prestigious award for the second year in a row. It is a milestone that recognizes the exceptional work of our extraordinary team—people who make our events possible and successfully handle major challenges.
Furthermore, being awarded the title of Best Event Agency confirms our role as a benchmark in the industry and encourages us to continue investing in innovation and creativity, the qualities that have always defined who we are.”