The Next Solution has:
- Supervised the dynamics and game mechanics;
- Selected the prize;
- Curated the Storytelling of the initiative;
- Provided advice on setting up the L’Oréal platform.
AREA
Loyalty & Engagement
BRAND
TYPE
Always your Beauty Allies
DESCRIPTION
Sure prize initiative whereby, following the purchase of €25 worth of L'Oréal Paris, Garnier, Maybelline New York and Essie products in a single receipt, customers receive a digital voucher for a fitness or beauty treatment.
The competition was designed to turn the spotlight on L’Oréal’s ability to make beauty democratic and accessible to all, thanks to a certain prize initiative with a voucher up for grabs that allows consumers to take even better care of themselves.
