{"id":5859,"date":"2023-04-17T14:44:30","date_gmt":"2023-04-17T14:44:30","guid":{"rendered":"https:\/\/nextgroup.eu\/?p=5859"},"modified":"2026-02-23T11:26:46","modified_gmt":"2026-02-23T11:26:46","slug":"milano-design-week-2023-adverteam-collezioni-premium-grohe-spa","status":"publish","type":"post","link":"https:\/\/nextgroup.eu\/it\/milano-design-week-2023-adverteam-collezioni-premium-grohe-spa\/","title":{"rendered":"Milano Design Week 2023: Adverteam, agenzia di comunicazione integrata di Next Group, con GROHE per la presentazione internazionale delle nuove collezioni Premium GROHE SPA"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” scene_position=”center” left_padding_desktop=”7%” constrain_group_2=”yes” right_padding_desktop=”7%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”zoom-out” parallax_bg=”true” parallax_bg_speed=”fast” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”5861″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-left” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_custom_heading text=”17 Aprile 2023″ font_container=”tag:p|font_size:12|text_align:left|color:%23303849″ use_theme_fonts=”yes” css=”” el_class=”text-1 h6″ link=”url:https%3A%2F%2Fnextgroup.eu%2Fevents%2F|title:%E2%80%93%20Events”][divider line_type=”No Line” custom_height=”5px”][vc_custom_heading text=”Milano Design Week 2023: Adverteam, agenzia di comunicazione integrata di Next Group, con GROHE per la presentazione internazionale delle nuove collezioni Premium GROHE SPA.” font_container=”tag:h1|text_align:left|color:%23303849″ use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”10px”][vc_custom_heading text=”\u201cGROHE SPA HEALTH THROUGH WATER\u201d, l\u2019installazione immersive e multisensoriale nel prestigioso Cortile della Pinacoteca di Brera per raccontare le nuove collezioni GROHE SPA e il concetto di benessere attraverso l\u2019acqua.” font_container=”tag:p|text_align:left|color:%23303849″ use_theme_fonts=”yes” css=”” el_class=”h4″][divider line_type=”No Line” custom_height=”30px”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”7%” constrain_group_2=”yes” right_padding_desktop=”7%” left_padding_tablet=”0″ constrain_group_4=”yes” right_padding_tablet=”0″ left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ top_margin=”150px” top_margin_tablet=”100px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_custom_heading text=”Uno spettacolare specchio d\u2019acqua trasforma il Cortile d\u2019Onore della Pinacoteca di Brera attraverso un gioco di riflessi che rende omaggio alla sua splendida architettura. Inoltre, quattro ambienti immersivi di forma cubica racconteranno le novit\u00e0 di GROHE sul tema del design del bagno attraverso esperienze multisensoriali.” font_container=”tag:p|text_align:left|color:%23313840″ use_theme_fonts=”yes” css=”” el_class=”h4″][divider line_type=”No Line” custom_height=”20px”][vc_column_text]Questa \u00e8 \u201cGROHE SPA Health Through Water\u201d,<\/strong> l\u2019installazione site specific, creata per il lancio del nuovo sub-brand premium GROHE SPA, celebra l\u2019acqua come fonte di vita e di benessere, costruendo un\u2019esperienza inedita e completamente immersiva intorno al core concept \u201cbenessere attraverso l\u2019acqua\u201d e creando una fusione straordinaria con l\u2019architettura del museo.<\/p>\n

Il progetto, creato dal Global Design and Brand Identity Team di LIXIL per il brand GROHE, \u00e8 stato ingegnerizzato e prodotto da Adverteam, l\u2019agenzia di comunicazione integrata di Next Group. In capo all\u2019agenzia anche ideazione e produzione del VIP event dedicato agli oltre 300 invitati provenienti da tutto il mondo per sperimentare le nuove collezioni nella cornice della Milano Design Week.<\/p>\n

Tra gli appuntamenti del Fuorisalone assolutamente da non perdere, \u201cGROHE SPA Health Through Water\u201d sar\u00e0 aperta al pubblico da marted\u00ec 18 aprile a domenica 23 aprile, in via Brera 28, Milano.<\/em>[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”a_tags” css=”.vc_custom_1681831137791{margin-top: 60px !important;margin-bottom: 60px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_custom_heading text=”RASSEGNA STAMPA” font_container=”tag:p|text_align:center|color:%23313840″ use_theme_fonts=”yes” css=”” el_class=”h4″][divider line_type=”No Line” custom_height=”20px”][vc_column_text]PRIMA COMUNICAZIONE<\/a> DAILY MEDIA<\/a> YOUMARK<\/a> MEDIA KEY<\/a> TODAY \u2013 TOUCH POINT<\/a> E20 EXPRESS<\/a> BRAND NEWS<\/a> ADVEXPRESS<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_gallery type=”image_grid” images=”5865,5867,5871,5869″ image_grid_loading=”default” layout=”4″ item_spacing=”default” gallery_style=”7″ load_in_animation=”none”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” scene_position=”center” left_padding_desktop=”7%” constrain_group_2=”yes” right_padding_desktop=”7%” left_padding_tablet=”0″ constrain_group_4=”yes” right_padding_tablet=”0″ left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ top_margin=”150px” top_margin_tablet=”90px” top_margin_phone=”90px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”parallax” animation_movement_type=”default” column_parallax_intensity=”1 to 3″ bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”2086″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”40px”][image_with_animation image_url=”2067″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-3-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_custom_heading text=”\u201cLe dimensioni oggi sono una variabile imprescindibili\u201d” font_container=”tag:h4|text_align:left|color:%23313840″ use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”20px”][vc_column_text]Dichiara Alberto Damiani, Amministratore Delegato di Adverteam: \u201cIn un mercato sempre pi\u00f9 battagliato e competitivo le dimensioni diventano oggi una variabile imprescindibile, non tanto per un desiderio di gigantismo fine a s\u00e9 stesso, ma piuttosto per la possibilit\u00e0 di creare sinergie, sia dal punto di vista delle competenze, sia dal punto di vista commerciale. Entrare a far parte di un gruppo cos\u00ec importante \u00e8 per noi una straordinaria occasione di crescita. Poter mettere a fattor comune tutta questa \u201cintelligenza\u201d era una occasione che non potevamo lasciarci sfuggire. I piani di crescita per i prossimi anni sono ambiziosissimi e noi abbiamo creduto che fosse il momento giusto per cogliere questa straordinaria opportunit\u00e0\u201d<\/em>.[\/vc_column_text][divider line_type=”No Line” custom_height=”0″ custom_height_tablet=”30px” custom_height_phone=”20px”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” bottom_padding=”3%” constrain_group_2=”yes” top_padding_tablet=”3%” top_padding_phone=”3%” constrain_group_9=”yes” constrain_group_10=”yes” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” 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gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”center” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cta btn_style=”basic” heading_tag=”h6″ button_color=”accent-color” button_color_hover=”#313849″ text_color=”#ffffff” button_border_color=”#313849″ button_border_color_hover=”#313849″ button_border_thickness=”2px” link_type=”regular” alignment=”center” alignment_tablet=”default” alignment_phone=”default” constrain_group_4=”yes” display=”inline” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” link_text=”scopri adverteam” url=”https:\/\/nextgroup.eu\/news\/” padding_top=”12″ padding_bottom=”14″ padding_left=”35″ padding_right=”35″ class=”black_btn”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_video_lightbox link_style=”play_button_2″ nectar_play_button_color=”Default-Accent-Color” image_url=”5882″ hover_effect=”zoom_button” box_shadow=”none” border_radius=”none” play_button_size=”default” video_url=”https:\/\/www.youtube.com\/watch?v=fnTI0ZLtwX8&t”][vc_column_text]YOUMARK[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_video_lightbox link_style=”play_button_2″ 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