{"id":5724,"date":"2023-03-07T15:19:43","date_gmt":"2023-03-07T15:19:43","guid":{"rendered":"https:\/\/nextgroup.eu\/?p=5724"},"modified":"2026-02-23T11:28:51","modified_gmt":"2026-02-23T11:28:51","slug":"loreal-sceglie-the-next-solution","status":"publish","type":"post","link":"https:\/\/nextgroup.eu\/it\/loreal-sceglie-the-next-solution\/","title":{"rendered":"L\u2019Or\u00e9al sceglie The Next Solution, la Martech Company di Next Group, per le Campagne Promozionali e le attivit\u00e0 di Direct e Digital Marketing nel B2C e nel B2B per i prossimi 3 anni."},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” scene_position=”center” left_padding_desktop=”7%” constrain_group_2=”yes” right_padding_desktop=”7%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”zoom-out” parallax_bg=”true” parallax_bg_speed=”fast” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”5735″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-left” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_custom_heading text=”7 Marzo 2023″ font_container=”tag:p|font_size:12|text_align:left|color:%23303849″ use_theme_fonts=”yes” css=”” el_class=”text-1 h6″ link=”url:https%3A%2F%2Fnextgroup.eu%2Fevents%2F|title:%E2%80%93%20Events”][divider line_type=”No Line” custom_height=”5px”][vc_custom_heading text=”L\u2019Or\u00e9al sceglie The Next Solution, la Martech Company di Next Group, per le Campagne Promozionali e le attivit\u00e0 di Direct e Digital Marketing nel B2C e nel B2B per i prossimi 3 anni.” font_container=”tag:h1|text_align:left|color:%23303849″ use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”10px”][vc_custom_heading text=”L\u2019offerta della Martech Company di Next Group fa centro con L\u2019Or\u00e9al grazie all\u2019approccio One Stop Solution che ha offerto al brand tutto quello di cui aveva bisogno in un\u2019unica soluzione: marketing, tecnologia, consulenza legal e un ampio catalogo premi digitali, fisici ed esperienziali.” font_container=”tag:p|text_align:left|color:%23303849″ use_theme_fonts=”yes” css=”” el_class=”h4″][divider line_type=”No Line” custom_height=”30px”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”7%” constrain_group_2=”yes” right_padding_desktop=”7%” left_padding_tablet=”0″ constrain_group_4=”yes” right_padding_tablet=”0″ left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ top_margin=”150px” top_margin_tablet=”100px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_custom_heading text=”L\u2019offerta della Martech Company di Next Group fa centro con L\u2019Or\u00e9al grazie all\u2019approccio One Stop Solution che ha offerto al brand tutto quello di cui aveva bisogno in un\u2019unica soluzione: marketing, tecnologia, consulenza legal e un ampio catalogo premi digitali, fisici ed esperienziali.” font_container=”tag:p|text_align:left|color:%23313840″ use_theme_fonts=”yes” css=”” el_class=”h4″][divider line_type=”No Line” custom_height=”20px”][vc_column_text]Le attivazioni saranno quindi gestite a trecentosessanta gradi, individuando di volta in volta i touchpoint e le strategie migliori anche grazie all\u2019approccio data driven che caratterizza l\u2019agenzia.<\/p>\n

In questo modo le campagne verranno settate in base a specifici KPI riguardanti tutti gli aspetti in campo, dai classici obiettivi di sell-in e sell-out, fino a quelli riguardanti l\u2019ottimizzazione dell\u2019esperienza degli utenti, siano essi consumatori finali o professionisti coinvolti nelle iniziative Business to Business.<\/p>\n

The Next Solution \u00e8 stata scelta sia per via della sua pluriennale esperienza del settore, che si accompagna ad una solida affidabilit\u00e0, dimostrata anche nel corso di precedenti collaborazioni per altre iniziative, sia per la sua offerta completa e al passo con i tempi che ad un approccio consulenziale affianca quello pi\u00f9 operativo.<\/p>\n

L\u2019agenzia ha dimostrato di avere a disposizione infrastrutture e piattaforme non solo efficienti, ma anche rapide e flessibili, in grado di adattarsi alle esigenze di L\u2019Or\u00e9al per trovare la soluzione tailor made pi\u00f9 adatta ad ogni singola occasione.<\/p>\n

\u201cSiamo molto contenti di questo accordo con L\u2019Or\u00e9al che rende onore a tutto il team e agli investimenti che abbiamo fatto negli ultimi due anni in campo tecnologico e non solo \u2013 ha dichiarato Lorenzo Ronchi, General Manager di The Next Solution – L\u2019agenzia \u00e8 infatti arrivata ben oltre i confini delle manifestazioni a premio ampliando i servizi offerti verso tutto ci\u00f2 che riguarda l\u2019engagement digitale e il design thinking in ottica Lead360\u201d.<\/p>\n

La prima campagna, \u201cDa sempre il tuo alleato di bellezza\u201d, \u00e8 gi\u00e0 online! Per sapere di pi\u00f9 Clicca qui<\/u><\/a>.[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”border_up” css=”.vc_custom_1678461993578{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

L\u2019Or\u00e9al<\/strong><\/p>\n

Da oltre 110 anni L’Or\u00e9al, leader mondiale della bellezza, si dedica a una sola cosa: soddisfare le aspirazioni di bellezza dei consumatori di tutto il mondo. Il nostro scopo, creare la bellezza che muove il mondo, definisce il nostro approccio alla bellezza come inclusivo, etico, generoso e impegnato nella sostenibilit\u00e0 sociale e ambientale. Con il nostro ampio portafoglio di 35 brand internazionali e gli ambiziosi impegni di sostenibilit\u00e0 del nostro programma L’Or\u00e9al For The Future, offriamo a ogni persona in tutto il mondo il meglio in termini di qualit\u00e0, efficacia, sicurezza, trasparenza e responsabilit\u00e0, celebrando la bellezza nella sua infinita pluralit\u00e0.<\/p>\n

Con 85.400 collaboratori impegnati, un’impronta geografica equilibrata e vendite attraverso tutti i canali di distribuzione (e-commerce, mass market, grandi magazzini, farmacie, saloni di parrucchieri, branded e travel retail), nel 2021 il Gruppo ha generato un fatturato di 32,28 miliardi di euro. Con 20 centri di ricerca in 11 paesi del mondo e un team dedicato alla ricerca e all’innovazione composto da oltre 4.000 scienziati e 3.000 professionisti del settore tecnologico, L’Or\u00e9al \u00e8 impegnata a inventare il futuro della bellezza e a diventare una potenza del Beauty Tech.<\/p>\n

Maggiori informazioni su https:\/\/www.loreal.com\/mediaroom<\/a><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”a_tags”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_custom_heading text=”RASSEGNA STAMPA” font_container=”tag:p|text_align:center|color:%23313840″ use_theme_fonts=”yes” css=”” el_class=”h4″][divider line_type=”No Line” custom_height=”20px”][vc_column_text]DAILY MEDIA<\/a> YOUMARK<\/a> ADV EXPRESS<\/a> BRAND NEWS<\/a> MEDIA KEY <\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” scene_position=”center” left_padding_desktop=”7%” constrain_group_2=”yes” right_padding_desktop=”7%” left_padding_tablet=”0″ constrain_group_4=”yes” right_padding_tablet=”0″ left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ top_margin=”150px” top_margin_tablet=”90px” top_margin_phone=”90px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”parallax” animation_movement_type=”default” column_parallax_intensity=”1 to 3″ bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”2086″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”40px”][image_with_animation image_url=”2067″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-3-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_custom_heading text=”\u201cLe dimensioni oggi sono una variabile imprescindibili\u201d” font_container=”tag:h4|text_align:left|color:%23313840″ use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”20px”][vc_column_text]Dichiara Alberto Damiani, Amministratore Delegato di Adverteam: \u201cIn un mercato sempre pi\u00f9 battagliato e competitivo le dimensioni diventano oggi una variabile imprescindibile, non tanto per un desiderio di gigantismo fine a s\u00e9 stesso, ma piuttosto per la possibilit\u00e0 di creare sinergie, sia dal punto di vista delle competenze, sia dal punto di vista commerciale. Entrare a far parte di un gruppo cos\u00ec importante \u00e8 per noi una straordinaria occasione di crescita. Poter mettere a fattor comune tutta questa \u201cintelligenza\u201d era una occasione che non potevamo lasciarci sfuggire. I piani di crescita per i prossimi anni sono ambiziosissimi e noi abbiamo creduto che fosse il momento giusto per cogliere questa straordinaria opportunit\u00e0\u201d<\/em>.[\/vc_column_text][divider line_type=”No Line” custom_height=”0″ custom_height_tablet=”30px” custom_height_phone=”20px”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” bottom_padding=”3%” constrain_group_2=”yes” top_padding_tablet=”3%” top_padding_phone=”3%” constrain_group_9=”yes” constrain_group_10=”yes” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” 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