{"id":2967,"date":"2022-04-01T14:22:37","date_gmt":"2022-04-01T14:22:37","guid":{"rendered":"http:\/\/nextgroup.sbaang.com\/?p=2967"},"modified":"2026-02-23T11:37:52","modified_gmt":"2026-02-23T11:37:52","slug":"the-next-solution-premiata-ai-promotion-awards-per-il-loyalty-program-mylinkplus","status":"publish","type":"post","link":"https:\/\/nextgroup.eu\/it\/the-next-solution-premiata-ai-promotion-awards-per-il-loyalty-program-mylinkplus\/","title":{"rendered":"The Next Solution premiata ai Promotion Awards per il Loyalty Program MyLinkPlus"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” scene_position=”center” left_padding_desktop=”7%” constrain_group_2=”yes” right_padding_desktop=”7%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”zoom-out” parallax_bg=”true” parallax_bg_speed=”fast” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”3479″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-left” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_custom_heading text=”aprile 2022″ font_container=”tag:p|font_size:12|text_align:left|color:%23303849″ use_theme_fonts=”yes” css=”” el_class=”text-1 h6″ link=”url:https%3A%2F%2Fnextgroup.eu%2Fevents%2F|title:%E2%80%93%20Events”][divider line_type=”No Line” custom_height=”5px”][vc_custom_heading text=”The Next Solution premiata ai Promotion Awards per il Loyalty Program MyLinkPlus” font_container=”tag:h1|text_align:left|color:%23303849″ use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”10px”][vc_custom_heading text=”MyLinkPlus, il programma fedelt\u00e0 dedicato ai clienti Linkem, ha ricevuto il primo premio. Scopri il video di presentazione dell\u2019iniziativa.” font_container=”tag:p|text_align:left|color:%23303849″ use_theme_fonts=”yes” css=”” el_class=”h4″][divider line_type=”No Line” custom_height=”30px”][image_with_animation image_url=”1910″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”40%”][divider line_type=”No Line” custom_height=”0px” custom_height_tablet=”50px” custom_height_phone=”50px”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”7%” constrain_group_2=”yes” right_padding_desktop=”7%” left_padding_tablet=”0″ constrain_group_4=”yes” right_padding_tablet=”0″ left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ top_margin=”150px” top_margin_tablet=”100px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_custom_heading text=”Siamo lieti di annunciare che The Next Solution \u00e8 risultata vincitrice del primo premio nella categoria: miglior Loyalty \u2013 catalogo premi con il programma fedelt\u00e0 ideato appositamente per i clienti Linkem: MyLinkPlus, un progetto di ampio respiro che rappresenta una perfetta applicazione della strategia Lead 360 dell\u2019agenzia.” font_container=”tag:p|text_align:left|color:%23313840″ use_theme_fonts=”yes” css=”” el_class=”h4″][divider line_type=”No Line” custom_height=”20px”][vc_column_text]MyLinkPlus, infatti, mette in campo Lead Generation, Qualification e Nurturing al fine di consentire a Linkem di attirare, conoscere e premiare in modo customizzato i propri clienti, in un circolo virtuoso che produce un engagement via via crescente.<\/p>\n

Lorenzo Ronchi, General Manager di The Next Solution ha dichiarato: \u201cSiamo molto orgogliosi di aver vinto questo premio, un riconoscimento importante per tutte le persone del nostro team. Il progetto che abbiamo sviluppato per Linkem \u00e8 un esempio di Customer Engagement B2C, creato con l\u2019obiettivo di garantire un rewarding customizzato, grazie all\u2019unione di attivit\u00e0 di Digital Marketing e plug-in tecnologici.<\/p>\n

Utilizzare le leve di machine learning \u00e8, infatti, ormai un requisito base per costruire una relazione con i propri utenti, non limitandosi a creare semplici link. Ringraziamo molto lo staff Linkem che ci ha dato la possibilit\u00e0 di sperimentare e ha creduto in noi.\u201d<\/p>\n

La serata di premiazione dei Promotion Awards 2021\/22 che si \u00e8 tenuta marted\u00ec 5 aprile presso il ristorante Cracco di Milano, alla presenza di oltre 100 top manager del settore dell\u2019industria, della distribuzione e dei servizi.<\/p>\n

MyLinkPlus \u00e8 stato strutturato sulla nostra Next Platform, \u00e8 un programma completo che unisce il catalogo premi ad una serie di attivit\u00e0 di Caring mirate e customizzate che hanno creato un alto livello di Engagement, fidelizzando i clienti Linkem.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” scene_position=”center” left_padding_desktop=”7%” constrain_group_2=”yes” right_padding_desktop=”7%” left_padding_tablet=”0″ constrain_group_4=”yes” right_padding_tablet=”0″ left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ top_margin=”150px” top_margin_tablet=”90px” top_margin_phone=”90px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”parallax” animation_movement_type=”default” column_parallax_intensity=”1 to 3″ bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”2086″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”40px”][image_with_animation image_url=”2067″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-3-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_custom_heading text=”\u201cLe dimensioni oggi sono una variabile imprescindibili\u201d” font_container=”tag:h4|text_align:left|color:%23313840″ use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”20px”][vc_column_text]Dichiara Alberto Damiani, Amministratore Delegato di Adverteam: \u201cIn un mercato sempre pi\u00f9 battagliato e competitivo le dimensioni diventano oggi una variabile imprescindibile, non tanto per un desiderio di gigantismo fine a s\u00e9 stesso, ma piuttosto per la possibilit\u00e0 di creare sinergie, sia dal punto di vista delle competenze, sia dal punto di vista commerciale. Entrare a far parte di un gruppo cos\u00ec importante \u00e8 per noi una straordinaria occasione di crescita. Poter mettere a fattor comune tutta questa \u201cintelligenza\u201d era una occasione che non potevamo lasciarci sfuggire. I piani di crescita per i prossimi anni sono ambiziosissimi e noi abbiamo creduto che fosse il momento giusto per cogliere questa straordinaria opportunit\u00e0\u201d<\/em>.[\/vc_column_text][divider line_type=”No Line” custom_height=”0″ custom_height_tablet=”30px” custom_height_phone=”20px”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” bottom_padding=”3%” constrain_group_2=”yes” top_padding_tablet=”3%” top_padding_phone=”3%” constrain_group_9=”yes” constrain_group_10=”yes” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column 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column_border_style=”solid”][nectar_cta btn_style=”basic” heading_tag=”h6″ button_color=”accent-color” button_color_hover=”#313849″ text_color=”#ffffff” button_border_color=”#313849″ button_border_color_hover=”#313849″ button_border_thickness=”2px” link_type=”regular” alignment=”center” alignment_tablet=”default” alignment_phone=”default” constrain_group_4=”yes” display=”inline” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” link_text=”scopri the next solution” url=”https:\/\/nextgroup.eu\/news\/” padding_top=”12″ padding_bottom=”14″ padding_left=”35″ padding_right=”35″ class=”black_btn”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”9%” left_padding_desktop=”7%” constrain_group_2=”yes” right_padding_desktop=”7%” 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border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Altre news di Loyalty & Engagement” font_container=”tag:h2|text_align:center|color:%23303849″ use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”20px”][nectar_post_grid post_type=”post” blog_category=”” blog_starting_category=”all” order=”DESC” orderby=”date” pagination=”none” ignore_sticky_posts=”yes” grid_item_spacing=”40px” image_size=”portfolio-thumb_large” image_loading=”default” animation=”none” animation_stagger=”90″ animation_easing=”default” heading_tag=”default” category_position=”default” display_date=”yes” additional_meta_size=”default” custom_fields_location=”before_post_meta” grid_style=”vertical_list” vertical_list_hover_effect=”featured_image” vertical_list_bg_color_hover=”#313849″ vertical_list_text_color_hover=”#ffffff” vertical_list_color_overlay_opacity=”0.7″ vertical_list_border_color=”#313849″ vertical_list_read_more=”yes” vertical_list_counter=”yes” text_color=”dark” vertical_list_custom_text_color=”#313849″ posts_per_page=”3″ display_type=”grid”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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