{"id":2948,"date":"2019-07-30T13:29:53","date_gmt":"2019-07-30T13:29:53","guid":{"rendered":"http:\/\/nextgroup.sbaang.com\/?p=2948"},"modified":"2026-02-23T11:44:00","modified_gmt":"2026-02-23T11:44:00","slug":"lagenzia-di-comunicazione-adverteam-entra-in-next-group","status":"publish","type":"post","link":"https:\/\/nextgroup.eu\/it\/lagenzia-di-comunicazione-adverteam-entra-in-next-group\/","title":{"rendered":"L\u2019agenzia di comunicazione Adverteam entra in Next Group"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” scene_position=”center” left_padding_desktop=”7%” constrain_group_2=”yes” right_padding_desktop=”7%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ 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animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-left” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_custom_heading text=”30 luglio 2019″ font_container=”tag:p|font_size:12|text_align:left|color:%23303849″ use_theme_fonts=”yes” css=”” el_class=”text-1 h6″ link=”url:https%3A%2F%2Fnextgroup.eu%2Fevents%2F|title:%E2%80%93%20Events”][divider line_type=”No Line” custom_height=”5px”][vc_custom_heading text=”L\u2019agenzia di comunicazione Adverteam entra in Next Group” font_container=”tag:h1|text_align:left|color:%23303849″ use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”10px”][vc_custom_heading text=”Next Group acquisisce Adverteam e le sue competenze in consumer communication, ADV, retail experience e branded content.” font_container=”tag:p|text_align:left|color:%23303849″ use_theme_fonts=”yes” css=”” el_class=”h4″][divider line_type=”No Line” custom_height=”30px”][image_with_animation image_url=”2062″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”40%”][divider line_type=”No Line” custom_height=”0px” custom_height_tablet=”50px” custom_height_phone=”50px”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”7%” constrain_group_2=”yes” right_padding_desktop=”7%” left_padding_tablet=”0″ constrain_group_4=”yes” right_padding_tablet=”0″ left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ top_margin=”150px” top_margin_tablet=”100px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_custom_heading text=”Next Group continua il suo percorso di crescita con l\u2019acquisizione di Adverteam, storica agenzia milanese che proprio quest\u2019anno festeggia il suo cinquantesimo anno di vita.” font_container=”tag:p|text_align:left|color:%23313840″ use_theme_fonts=”yes” css=”” el_class=”h4″][divider line_type=”No Line” custom_height=”20px”][vc_column_text]Next Group, che con le sue business unit The Next Event e The Next World presidia in modo organico il mercato dei grandi eventi, delle convention e dei viaggi incentive e con The Next Solution quello delle promozioni e delle campagne incentive e loyalty, accoglie oggi al suo interno una nuova societ\u00e0 con una chiara vocazione alla consumer communication.<\/p>\n

Adverteam negli ultimi anni ha giocato infatti un ruolo di primo piano negli eventi a target consumer, nella comunicazione retail, sperimentando i format pi\u00f9 vari di shopping esperienziale, nell\u2019ADV above e below the line e nel branded content.<\/p>\n

\u201cSi tratta di un ulteriore importante asset nella nostra offerta, da sempre caratterizzata da know- how specifici e tra loro complementari \u2013 dichiara Marco Jannarelli, Presidente di Next Group. La complementariet\u00e0 dei business, l\u2019esperienza e la professionalit\u00e0 delle persone e una chiara affinit\u00e0 elettiva ci hanno convinti ad acquisire Adverteam, anche per valorizzare e ampliare ulteriormente le sinergie del Gruppo. Una nuova importante sfida alla quale ci apprestiamo con lo stesso slancio e passione di sempre.\u201d<\/p>\n

Dichiara Alberto Damiani, Amministratore Delegato di Adverteam: \u201cIn un mercato sempre pi\u00f9 battagliato e competitivo le dimensioni diventano oggi una variabile imprescindibile, non tanto per un desiderio di gigantismo fine a s\u00e9 stesso, ma piuttosto per la possibilit\u00e0 di creare sinergie, sia dal punto di vista delle competenze, sia dal punto di vista commerciale. Entrare a far parte di un gruppo cos\u00ec importante \u00e8 per noi una straordinaria occasione di crescita. Next \u00e8 infatti un luogo dove si concentra un livello di professionalit\u00e0 che non ha pari nel mercato italiano e internazionale. Poter mettere a fattor comune tutta questa \u201cintelligenza\u201d era una occasione che non potevamo lasciarci sfuggire. I piani di crescita per i prossimi anni sono ambiziosissimi e noi abbiamo creduto che fosse il momento giusto per cogliere questa straordinaria opportunit\u00e0\u201d.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” scene_position=”center” left_padding_desktop=”7%” constrain_group_2=”yes” right_padding_desktop=”7%” left_padding_tablet=”0″ constrain_group_4=”yes” right_padding_tablet=”0″ left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ top_margin=”150px” top_margin_tablet=”90px” top_margin_phone=”90px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”parallax” animation_movement_type=”default” column_parallax_intensity=”1 to 3″ bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”2086″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”40px”][image_with_animation image_url=”2067″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-3-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_custom_heading text=”\u201cLe dimensioni oggi sono una variabile imprescindibili\u201d” font_container=”tag:h4|text_align:left|color:%23313840″ use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”20px”][vc_column_text]Dichiara Alberto Damiani, Amministratore Delegato di Adverteam: \u201cIn un mercato sempre pi\u00f9 battagliato e competitivo le dimensioni diventano oggi una variabile imprescindibile, non tanto per un desiderio di gigantismo fine a s\u00e9 stesso, ma piuttosto per la possibilit\u00e0 di creare sinergie, sia dal punto di vista delle competenze, sia dal punto di vista commerciale. Entrare a far parte di un gruppo cos\u00ec importante \u00e8 per noi una straordinaria occasione di crescita. Poter mettere a fattor comune tutta questa \u201cintelligenza\u201d era una occasione che non potevamo lasciarci sfuggire. I piani di crescita per i prossimi anni sono ambiziosissimi e noi abbiamo creduto che fosse il momento giusto per cogliere questa straordinaria opportunit\u00e0\u201d<\/em>.[\/vc_column_text][divider line_type=”No Line” custom_height=”0″ custom_height_tablet=”30px” custom_height_phone=”20px”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” bottom_padding=”3%” constrain_group_2=”yes” top_padding_tablet=”3%” top_padding_phone=”3%” constrain_group_9=”yes” constrain_group_10=”yes” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column 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column_border_style=”solid”][nectar_cta btn_style=”basic” heading_tag=”h6″ button_color=”accent-color” button_color_hover=”#313849″ text_color=”#ffffff” button_border_color=”#313849″ button_border_color_hover=”#313849″ button_border_thickness=”2px” link_type=”regular” alignment=”center” alignment_tablet=”default” alignment_phone=”default” constrain_group_4=”yes” display=”inline” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” link_text=”scopri adverteam” url=”https:\/\/nextgroup.eu\/news\/” padding_top=”12″ padding_bottom=”14″ padding_left=”35″ padding_right=”35″ class=”black_btn”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”9%” left_padding_desktop=”7%” constrain_group_2=”yes” right_padding_desktop=”7%” top_padding_phone=”20%” 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vertical_list_custom_text_color=”#313849″ posts_per_page=”3″ display_type=”grid”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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