{"id":17632,"date":"2026-05-21T16:13:12","date_gmt":"2026-05-21T16:13:12","guid":{"rendered":"https:\/\/nextgroup.eu\/?p=17632"},"modified":"2026-05-21T16:17:55","modified_gmt":"2026-05-21T16:17:55","slug":"next-reloy-premiata-ai-promotion-awards-2026","status":"publish","type":"post","link":"https:\/\/nextgroup.eu\/it\/next-reloy-premiata-ai-promotion-awards-2026\/","title":{"rendered":"Next Reloy premiata ai Promotion Awards 2026"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” scene_position=”center” left_padding_desktop=”7%” constrain_group_2=”yes” right_padding_desktop=”7%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ 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Next Reloy, l\u2019agenzia di Relationship Loyalty di Next Group, si aggiudica due riconoscimenti alla ventesima edizione dei Promotion Awards<\/strong>, premio di riferimento in Italia per le migliori iniziative di marketing relazionale, loyalty, incentivazione ed engagement.<\/p>\n

L\u2019agenzia \u00e8 stata premiata per due progetti: \u201cGli Indispensabili di Primavera\u201d<\/strong> per Findus, nella categoria Concorsi Industria<\/strong>, e \u201cBrilla come Emily\u201d<\/strong> per Acqua & Sapone, nella categoria Licensing<\/strong>.<\/p>\n

Due campagne diverse, ma accomunate da un approccio che integra strategia, comunicazione, dati e rewarding, con l\u2019obiettivo di costruire iniziative capaci di coinvolgere i consumatori e generare valore per i brand.<\/p>\n

Nel caso di Findus, la giuria ha valorizzato la combinazione tra meccanica instant win, estrazione finale e forte presidio in-store, con oltre 2.500 punti vendita<\/strong> coinvolti. Per Acqua & Sapone, invece, \u00e8 stata premiata la capacit\u00e0 di trasformare una licenza ad alta notoriet\u00e0 in un\u2019operazione memorabile, capace di raggiungere oltre 14 milioni di utenti<\/strong>.<\/p>\n

Un risultato che conferma il ruolo di Next Reloy nel panorama della loyalty e del relationship marketing, e rafforza il posizionamento dell\u2019agenzia come partner strategico per progetti capaci di unire engagement, valore e storytelling.<\/p>\n[\/vc_column_text][image_with_animation image_url=”17626″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”a_tags” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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