{"id":45,"date":"2022-06-23T15:08:18","date_gmt":"2022-06-23T15:08:18","guid":{"rendered":"http:\/\/nextgroup.sbaang.com\/?page_id=45"},"modified":"2026-03-19T15:35:17","modified_gmt":"2026-03-19T15:35:17","slug":"digital-communication","status":"publish","type":"page","link":"https:\/\/nextgroup.eu\/it\/digital-communication\/","title":{"rendered":"Integrated & Digital Communication"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” full_height=”yes” columns_placement=”top” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column 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el_class=”text-right-arabo” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-left” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default”][vc_custom_heading text=”Ideiamo, produciamo e gestiamo progetti di comunicazione crossmediale B2B e B2C che superano il tradizionale concetto di multicanalit\u00e0.” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” css=”” el_class=”h6″][divider line_type=”No Line” custom_height=”20px”][vc_column_text]Il nostro obiettivo \u00e8 sempre quello di rafforzare il legame di fiducia tra aziende, brand e prodotti con i loro pubblici di riferimento. Costruendo ogni volta il pi\u00f9 efficace mix di attivit\u00e0 on e offline.<\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”30px” custom_height_tablet=”10px” custom_height_phone=”10px”][nectar_cta btn_style=”basic” heading_tag=”p” button_color=”accent-color” button_color_hover=”#313849″ text_color=”#ffffff” button_border_color=”#313849″ button_border_color_hover=”#313849″ button_border_thickness=”2px” link_type=”regular” alignment=”center” alignment_tablet=”default” alignment_phone=”default” constrain_group_4=”yes” display=”inline” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” link_text=”CONTATTACI ORA” url=”https:\/\/nextgroup.eu\/contact-us\/?landing=true” padding_top=”12″ padding_bottom=”14″ padding_left=”35″ padding_right=”35″ class=”black_btn fixed_landing_btn”][nectar_cta btn_style=”basic” heading_tag=”p” button_color=”accent-color” button_color_hover=”#313849″ text_color=”#ffffff” button_border_color=”#313849″ 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\"\" <\/div>
\n

Vision<\/h3>\n

Partiamo sempre da un approccio olistico dove l\u2019analisi e il pensiero strategico sono il nostro punto cardine. Crediamo che ogni singolo progetto di comunicazione non sia temporaneo, ma entri a far parte di un universo narrativo pi\u00f9 grande, con le sue specificit\u00e0 e i suoi equilibri. Questa attenzione ci guida nella creazione di progetti coerenti e armonici con il racconto del brand. <\/div>

<\/div><\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”100″ custom_height_phone=”40px” custom_height_tablet=”0″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left-right” bottom_margin_phone=”-15px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”parallax” animation_movement_type=”default” column_parallax_intensity=”3″ bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”]
\"\" <\/div>
\n

Consistency<\/h3>\n

Crossmedialit\u00e0 e coerenza sono fondamentali per costruire campagne di comunicazione solide. Per questo creiamo percorsi in cui tutti i messaggi e i canali di comunicazione attivati sono funzionali a condurre il pubblico al core message, nella maniera pi\u00f9 rilevante ed efficace possibile. <\/div>

<\/div><\/div>[\/vc_column_inner][vc_column_inner column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1656601360065{margin-top: -30px !important;}”][vc_column_inner column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”parallax” animation_movement_type=”default” column_parallax_intensity=”-2″ bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”]
\"\" <\/div>
\n

Creativity<\/h3>\n

Scardiniamo pattern e abitudini applicando la creativit\u00e0 per contaminazione. Evitiamo l\u2019appiattimento unendo diverse esperienze e diversi codici di comunicazione propri di un settore merceologico in un altro. Inneschiamo corto circuiti virtuosi che danno vita a una creativit\u00e0 sempre nuova e sempre capace di sorprendere. <\/div>

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