{"id":42,"date":"2022-06-23T15:07:00","date_gmt":"2022-06-23T15:07:00","guid":{"rendered":"http:\/\/nextgroup.sbaang.com\/?page_id=42"},"modified":"2026-03-19T15:35:39","modified_gmt":"2026-03-19T15:35:39","slug":"loyalty-engagement","status":"publish","type":"page","link":"https:\/\/nextgroup.eu\/it\/loyalty-engagement\/","title":{"rendered":"Loyalty & Engagement"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” full_height=”yes” columns_placement=”top” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column 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\"\" <\/div>
\n

Martech<\/h3>\n

Un approccio che unisce marketing e tecnologia per creare concorsi e operazioni a premi che consentano alle aziende di mantenere alti livelli di ingaggio e fidelizzazione nei confronti delle diverse fasce di consumatori, clienti, fornitori e dipendenti. <\/div>

<\/div><\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”100″ custom_height_phone=”40px” custom_height_tablet=”0″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”parallax” animation_movement_type=”default” column_parallax_intensity=”3″ bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”]
\"\" <\/div>
\n

Connectivity<\/h3>\n

Next Group aiuta i brand e le aziende ad entrare in connessione con il target di riferimento, fornendo loro la giusta tecnologia e un approccio comunicativo su misura. Inoltre, lavora affinch\u00e9 tutte le attivit\u00e0 relative al customer engagement entrino a far parte della vita degli utenti finali rendendo le attivit\u00e0 di loyalty, incentive e gamification un vero e proprio valore aggiunto. <\/div>

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\"\" <\/div>
\n

Interpretation<\/h3>\n

Tutti i progetti vengono realizzati ascoltando attentamente il mercato, intercettando i trend, interpretando i dati presenti nel proprio repository centralizzato con avanzati tool di machine learning per offrire al mercato soluzioni modulari, avanzate e sempre al passo con i tempi. <\/div>

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