Activations will therefore be managed comprehensively at a 360° range , identifying every time the best touchpoints and strategies, also thanks to the data-driven approach that characterizes the agency.

This way the campaigns will be set on the basis of specific KPIs concerning all aspects in the field, from the classic sell-in and sell-out objectives, to those concerning the optimization of the user experience, whether they are end consumers or professionals involved in Business to Business initiatives.

The Next Solution was chosen both because of its many years of experience in the sector, which is accompanied by solid reliability, also demonstrated in the course of previous collaborations for other initiatives, and for its complete and up-to-date offer and a  consultative approach complementing the more operational one.

The agency has demonstrated that it has infrastructures and platforms at its disposal that are not only efficient, but also quick and flexible, capable of adapting to L’Oréal’s needs to find the most suitable tailor-made solution for each individual occasion.

“We are very happy with this agreement with L’Oréal which honours the whole team and the investments we have made in the last two years in the technological field and beyond – said Lorenzo Ronchi, General Manager of The Next Solution – The agency in fact, has reached well beyond the boundaries of prize events, expanding the services offered towards everything related to digital engagement and design thinking from a Lead360 perspective”.

The first campaign, “Always your beauty ally”, is already online! To find out more Click here.