Loyalty & Engagement

Continental

ContiPlus

AREA

Loyalty & Engagement

BRAND
TYPE

Incentive Program

DESCRIPTION
Incentive program related to the achievement of turnover objectives, characterized by periodical Boosters to increase scores.

The Next Solution:

  • developed the rewarding mechanics by inserting accelerators;
  • managed the initiative from a legal point of view;
  • developed the front-end and creativity of the platform dedicated to dealers;
  • provided the prize catalog with over 20,000 items;
  • created the back-office that allows to import personal data, calculate, and automatically distribute points;
  • took care of the communication towards participants;
  • provided customer care service.
To make the initiative more engaging and foster the achievement of certain business objectives, we have included periodic Boosters that have proved to be highly functional.

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