To relaunch the Volksbank app by Banca Popolare dell’Alto Adige, a bank based in Bolzano and present in 8 provinces in Northeastern Italy, two are the keywords: customization and ease of use.
Adverteam accompanied Volksbank along the communication path to the relaunch of the app, explaining its new features and interface. The objective was achieved thanks to the design and implementation of a digital native multi-subject ADV campaign, designed for social media, in particular two videos with 2D animations representing the many occasions in which “Volksbank is here with you” when needed.
