2021 Print & Digital Ad Campaign

An international ADV campaign with daily, periodical and digital press planning to talk about the Sengu collection by Cassina. Adverteam was in charge of designing the concept, overseeing the art direction, and apply it on different media, in collaboration with studio Craig. In the digital version, the campaign acquires movement and sound, to capture the users’ attention and transfer the perfect integration of a Cassina-branded environment within living nature, a world of dreamy reality where everyone would like to linger.