A journey built on major events, integrated communication and relationship loyalty, today translated into a hub with over 200 professionals and a growth model focused on human capital, certified sustainability and internationalisation.
Rome, 22 May 2026 – Next Group celebrates 40 years in the world of communication, marking a milestone that reflects the evolution of an independent Italian company capable of growing over time while maintaining a clear vision: integrating different areas of expertise into a single system to offer the market complete, high-value solutions.
Founded in 1986, the Group led by Marco Jannarelli is today an ecosystem with €80 million in turnover and over 200 professionals. A path of steady growth, developed over time thanks to a vision capable of anticipating market evolution and diversifying the offering through an integrated approach: a progressive expansion of skills, supported by unified direction, able to combine strategy, creativity and execution.

“These 40 years represent the construction of a way of working. Today, we are a Group capable of integrating different skills and managing complexity. Our goal is to continue growing internationally, while keeping project quality and the value of people at the centre.”

— Marco Jannarelli, President of Next Group

It is precisely this ability to orchestrate different disciplines that defines the Next Group model: a hub where vertical skills coexist and are activated synergistically, generating broader, more structured and coherent project solutions. From major live productions to brand experiences, from integrated communication projects to loyalty and relationship marketing solutions, every initiative is never isolated, but part of a system that multiplies creative possibilities and overall effectiveness.
This approach takes shape through its companies and business units, the different souls of the Group: NEXT, with the Next Event and Next World divisions, oversees the world of events and major international productions; Adverteam, the integrated communication and brand activation agency; and Next Reloy, Next Group’s relationship loyalty company.

A model that translates into projects for leading Italian and international brands — including Ferrari, Eni, Generali, Gucci, Fastweb+Vodafone, Barilla, Campari, Moncler, Enel, Sanpellegrino, Alfa Romeo and Coca-Cola HBC Italia — as well as iconic productions capable of combining engineering, spectacle and strategic vision, such as Ferrari world premières or global formats developed over time for the international market, including S.Pellegrino Young Chef Academy.

Alongside major productions, the Group has consolidated an integrated communication offering capable of connecting physical and digital, retail and experience, content and activation. Examples include campaigns developed for Algebris Investments and projects such as Labello Studios and Basil Bar Barilla, which transform product launches into experiential and content-driven platforms designed to live across physical spaces and digital environments.

Completing the system, expertise in loyalty and relationship marketing — based on a data & communication-driven approach and reward storytelling — makes it possible to build continuous relationships between brands and people, expanding the scope of intervention and strengthening the overall effectiveness of projects, as shown by the initiatives developed for Findus and Acqua & Sapone.
This evolution has led Next Group to become a reference player in live communication and branded content, recognised internationally through awards and rankings among the leading global agencies in the sector.

With projects delivered in over 60 countries over the past forty years, the Group is now accelerating its internationalisation path with the opening of its new Riyadh office and a growth plan aimed at reaching €100 million in turnover within the next two years.